It’s undeniable that COVID-19 has had a devastating impact on the high street, but things don’t need to be all doom and gloom. The UK retail sector is now preparing to reopen and there are a lot of things to be done if you’re going to be customer-ready come April 12th. Here are three marketing tips to help you make the most of the single biggest high-street reopening that we’ve ever seen!
- Re-Vamp Your Signage And Prep Your Storefront
Although COVID-19 has presented severe challenges for small businesses, one silver lining of the lockdown is that it has been the perfect time for shops to undergo a facelift. External shop fascia signs play a crucial role in attracting customers to your businesses, and when shops reopen on April 12th, you want to be looking your best. Dust off the shelves, air out your stock-room and give your storefront a new lease of life to show your customer’s that you’re back and you’re back with a bang! Customers are excited to shop again, so make it an experience for them.
- Publicise The Safety Measures You’re Taking
Although many customers are raring to get back to the high street, some may need a little more reassurance before they start shopping in person rather than online. To put them at ease and increase your footfall, create a marketing campaign that highlights the safety measures that you’re implementing to keep both your staff and customers safe.
- Get The Word Out To Your Customers
Last but not least, don’t just assume that your customers will know that you’re reopening – tell them! If you want people to show up on the opening day, then you need to tell them that you’re reopening and make it as easy as possible for them to shop with you. If you have a mailing list then prepare an email marketing campaign. If you’re active on social media, then put out some posts or create an advert for your target audience. If you have a blog, then publish some new content. Tell your customers exactly when you’re opening, your operating hours, what they can expect from your store, if there are any special measures in place and if you’re running any offers or a sale.
It’s finally time to put lockdown behind us! If you need help communicating your reopening or new safety measures to your customers, then get in touch to learn more about my content marketing services.