Starting my blog is one of the best things I have ever done. It has allowed me to indulge in my love of words, to create content that helps people and to have real passion once again. Embarking on your own blogging journey can be daunting and people decide to start their journey for a number of reasons. For me, it was entirely hobby based, I wanted to write and a blog allowed me to do that. Whatever your reason for starting a blog there are three basics that I feel every blogger should master.
Learn. Learn. Learn
Blogging actually requires a number of skills, from finding your way around the various blogging sites such as WordPress or Blogger to learning all about SEO and how to promote your content. Absorb the process like a sponge. Embrace the unknown and then Google the life out of it. With the wonderful internet at your fingertips, there really is nothing you can’t learn about. I’ve learnt basic coding, SEO and the ins and outs of WordPress all from the comfort of my keyboard and the more I learn the more I want to learn. There’s so much out there to explore, my passion for blogging doesn’t begin and end with writing posts but encompasses the entirety of digital marketing, as you begin to grow and take on new skills you can look to more advanced programmes and learn Microsoft access or take a free marketing course such as this one from Google.
Stay true to you
On this blogging journey, I’ve had quite a few ups and downs. In the beginning, I found myself feeling despondent that I couldn’t create content like some of the biggest bloggers. I didn’t have someone to take pictures of me, I couldn’t afford fancy editing software or to visit the beautiful cafes and locations that these bloggers so regularly post about. Who would want to read about my little local cafe? Would people comment negatively on my photographs that were taken from my phone? These concerns were completely unwarranted. By posting about things you love – be that fashion or beauty or poetry or jazz – let your passion shine through and draw people to your content. By staying true to yourself you are attracting your tribe, there’s no point building a fake tribe, you won’t enjoy it. Find your true tribe and post about the things you love.
It’s not 100% necessary to promote yourself, it’s entirely up to you. I personally feel that blogging and marketing yourself come hand in hand, and see the two as one and the same. Learning to promote yourself can dramatically increase your page views and the reach of your content. Social media is your free promotion tool, make full use of your Facebook, Twitter, Pinterest and Instagram accounts, let your followers know when you have a new post up, encourage them to visit your site and to comment on your content. Another area to consider is SEO (search engine optimisation) you really don’t need to worry about this in the beginning, but it’s actually a very interesting skill to learn. Fundamentally, SEO is optimising your posts so that they appear higher up in search engine results. You can do this by ensuring your pictures contain alt-attributes, your title and text contain the keywords you want to rank for and your site as a whole has a good domain authority which can be boosted by bank links to your site. If you’re on WordPress then the Yoast SEO plug-in is a free way to start learning and optimising your posts for SEO.
If you’ve just started out blogging – relax, enjoy it and welcome to the community! Leave me a link to your blog in the comments, I would love to check them out!
More blogging advice
- How to optimise your blog images for SEO
- The five reasons you aren’t getting engagement on your blog
- How to boost your blog traffic as a newbie blogger