Do you think your blog is eye-catching? Do you think that people immediately want to look through your content as soon as they click through to your site? Take a look at the home page of your site right now, and think, ‘If I wasn’t the owner of this website, would I want to stay?’
Asking yourself this simple question can be very revealing, and it’s important to be brutally honest with yourself, even if the answer isn’t what you hoped to hear.
The truth is, even with this question in mind, it’s all too easy for us to become blind to the errors in our own websites or blogs – which is why so many badly designed sites still exist on the internet.
So, whether you want to monetise your blog, sell your products or advertise your services, hopefully, these tips will help you to create a home-page that will help you to achieve your goals.
Get An Impartial Opinion
Although your own opinion matters, it’s not the only one you should consider. Often, we become blind to our website – we know our way around, which buttons to press and where we want people to go. To help you understand what someone new to your site sees, you need to ask someone who is new to your site.
The easiest way to do this is to ask friends, family, or co-workers who have never visited your blog to have a look around. Ask them to be honest about their experience and even to screen record their browsing session so you can see where they head and which parts of your home page they interact with first.
In an ideal world, the more people you can have do this, the better, but even the opinion of one person is better than none at all.
If you’re running your blog as a business and have a little more money to invest, then you can even take this concept to the next level by hiring the services of User Experience Research Team.
Consider Using Video Content
A great way to increase engagement within your home page is by offering a short introductory video that tells your readers who you are and what you are all about. People love video content – it’s easy to engage with and requires minimal effort. It’s easy enough to make a video yourself with some simple editing software and your phone camera, but if you want to take your video up a notch then you may even use a professional company like Reels in Motion for a more polished effect.
Show Visitors Where You Want Them To Go
There’s a reason why blogs with a clear call to action perform better than those without. The truth is, visitors to your site like to be directed because it makes their life easier; so show them where to go next, which post to read first and which links you want them to click.
Focus on Quality Over Quantity
Lastly, don’t feel as though you need to cram everything into your home page. It’s better to keep your home page simplistic and uncluttered than to bombard your reader with a wall of text and images that could put them off altogether. If you have more to say, then create additional pages on your site and sign-post them clearly for readers to find.
This same principle also applies to images. Visual content is important, but poor quality visual content can actually work against you. Leave blurry and pixelated images off your home page and download high-quality stock images instead until you can take your own.