*This is a contributed post.
Are you looking for inexpensive ways to market yourself as a freelancer? It might seem like you are somewhat of a disadvantage when it comes to larger, more established companies. Especially if you don’t have much in the way of a budget to promote what you do.
But that doesn’t mean you can’t market yourself effectively as a freelancer. Here are a few inexpensive ways to market yourself and your business.
Business cards are an old but still viable method of marketing. Whether you hand them out to prospects, pop them in customer orders to share with family or friends, or leave them in your favourite coffee shop – they’re a small inexpensive marketing material that can be handy to have on hand.
What’s more, business cards don’t have to be boring rectangle pieces of card anymore, they can be as unique as your budget allows. You can choose from services that allow square business card printing, incorporate a cool QR code into your design, or even print compostable business cards that contain flower seeds! Need some inspiration? Search for unique business card ideas to give you if you need further inspiration.
Ask for Referrals
As a freelancer, you can market your business by asking current and former clients for referrals. If a client is pleased with your work, they will almost certainly refer you if you ask. Recent research suggests that 84% of B2B buyers begin their purchasing journey through referrals.
A great way to encourage your clients to refer new business your way is to offer a discount or rewards scheme.
Social media is a powerful tool, and the best part is you can set up accounts for your business for free. Cultivate content by sharing what you do each day, information related to your sector, and other companies you admire or have worked with or bought from.
Create a community with your peers where you can offer shoutouts and share your wisdom and creativity. It can be time-consuming, but it is a great way to spread the word and reach more people for little to no outlay.
Get creative with the content you share and make sure it is relevant to the platform you are sharing it on. If you find social media too time-consuming, then use social media schedulers – you can get free trials or free plans to help schedule content for those times where you can’t be online but still need to be active.
Website and Content
Lastly, if you haven’t done so already, then creating a website to allow people to find you online is vital. This can be as inexpensive as you need it to be, but at a minimum, you will need a domain name and hosting company.
If you sell products, you can add an e-commerce store to maximize online sales or direct interested parties to a contact form. Write your own content to allow you to rank for search queries related to your industry and aim to create a website that performs highly in the search engine results pages and provides value to your customers.
Start Small and Grow From There
You don’t need to have a vast marketing budget to start marketing your business. Slowly but surely, as your profits rise, you’ll be able to spend more on your marketing efforts, but until then, these channels will help you to get your services out into the world.