How to optimise your blog images for SEO

August 4, 2017 Blogging
SEO Blog Photos Optimise

Having beautiful images on your blog is only the beginning, learning how best to make them work for you to gain your blog traffic and followers is the next stage. Here are my 4 quick tips to optimising your blog images for SEO and followers.

  1. Pinterest hover button 
    Pinterest can be a very handy tool to help you grow your blog following and also to publicise your posts. Make it as easy as possible for people to pin your images by installing a plug in that will give you a Pinterest ‘pin it’ button over your images. When a visitor views your post and scrolls over your image a ‘Pin it’ logo will appear and at the click of a button, your image has been shared to Pinterest. Don’t forget to pin your own images too. Try hovering over the image below to see this feature in action. I use the ‘Pin It Button for Pinterest’ plugin, there are a few options for personalisation, I chose the most discrete button option.

    SEO Blog Image optimisation

  2. Alt Text 
    This is the most important tip for optimising your images for SEO.  When you add an image to WordPress you should be able to edit the title, caption, alt text and description. Alt Text tells the internet the context of your images, for instance, if the image doesn’t load the Alt Text may be displayed instead. But the biggest use for Alt Text is that it makes your images searchable by google. When considering what to write in your Alt Text think about key words related to your post, don’t spam with random words but choose a few niche words that are relevant to your image. For example, in my recent post, I chose ‘Budget, Cooking, Gluten Free, FreeFrom’ as the post was referring to living gluten free on a budget.
    SEO optimisation, images, ranking

  3. Captions
    Writing clever captions can give context to an otherwise out of place picture, it may not do much at all to help SEO but used well, captions form another layer of interaction with your reader, like a second private conversation. See how in the below example I’ve sparked a second conversation without taking away from the overall flow of the post?

    The five reasons you aren't getting blog engagement

    Is your blog lacking engagement? Click the image to find out 5 reasons that could be impacting your engagement, then set about fixing them!

  4. Links 
    If you read the caption above you’ll see that having internal links in your post can be very handy. Quite often your blog posts will probably refer to something you’ve previously written, either directly or indirectly. Links are a way to gently direct your readers to other parts of your site, make it as easy as possible for them to do so by linking either in the text itself or by using a picture. When adding an image to WordPress, in the same side section as the caption and Alt Text you can scroll down to add a link. There are three sections that I always make sure to fill out, firstly the link itself, then I ask the link to open in a new window, so as not to force the person to leave the current post, and finally, I ask the Gallery Link on Effect to stay not be removed once it has been clicked.

    SEO photo optimisation

With these simple steps, you’re well on your way to truly optimising your blog images to help drive you traffic and increase your SEO. To see more blogging tips head over to the BLOGGING section of my blog.


  1. Cynthia says:

    I should seat one of these days and fix my images, I don’t think I’m using the alt text on any of them! I still have so much to learn!

  2. Jenny says:

    Thanks for the tips! I don’t think I have the Pinterest hover button, I will check this 🙂

  3. Amanda says:

    Thanks for this post! I am new to blogging so this information has perfect timing and some of these things I did not know about yet!!

  4. Leian says:

    Always a treat! I’ll be trying them all esp alt text. Thank you 😊

  5. Helene says:

    Useful tips Sophia. I use some of them but i need to check further number 5 as i don’t know much about gallery and links.

  6. Great tips which I will definitely use! Thank you so much for sharing!

  7. Cheyanne says:

    I love these tips! I will definitely need to go back and make sure all my images are optimized! 🙂 Great post!

  8. Thanks for the tips. It’s always great to learn more things about blogging.

  9. Lea says:

    you covered the topic so well, that’s what I am always doing with my pictures too.
    Lea, xx

  10. Erica says:

    This makes an amazing checklist as well as important information! Sometimes I do forget some of these things! Thank you!

  11. Marina says:

    Great tips! thank you for sharing 🙂

  12. These are great tips! Thanks for sharing.

  13. This is a great article! I have the hardest time understanding SEO and didn’t even think to change my image title. Thanks for sharing!

  14. Finally! Something so useful. Thanks for sharing these tips, I was already wondering how to save some space and speed up the loading page of website. Loved your post 🙂

  15. I found this post super useful so thank you for sharing! I literally just followed you on everything, Bloglovin, Twitter and Instagram!

    Sophia xo //

  16. Maria Tayer says:

    Great Post. It’s always great to read such kind of posts, we always get some informative knowledge from them which is useful in our future blogs. Thank you very much for sharing. I really found it very useful.

  17. Sophie says:

    So pleased I found this post! As a new blogger it’s hard to know I should/should not being doing! Saved this so I can put it into practice! Xx

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As said by Sophia

I'm Sophia Whitham, a Classics graduate from Kings College London embarking on a journey into marketing with Kafoodle. A keen writer, foodie and traveller I have combined my interests into this little corner of the internet 🥂

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