I started my blog a little over six months ago and in the beginning (and up until a month ago really), I didn’t have a clue about building engagement and increasing my blog traffic. I was posting stuff to the internet and getting despondent when it only got a handful of views, it’s no surprise really and now that I look back the change was all down to implementing these few routines.
Getting Twitter introduced me to a blogging community that I had previously been oblivious to. This is such a wonderful world of like-minded people who not only love to write posts but to read them too. Fellow bloggers are initially going to be your audience and Twitter was hands down the best way to interact with them. Which leads me on nicely to…
Twitter Chats have not only introduced me to some amazing content but also introduced others to mine. At the end of the chat, there is always an opportunity to leave a link to your latest blog post. I try to comment on everyone else’s in the thread, which can take up some time I will admit but is completely worth it. On days that I participate in a chat and make the effort to comment on everybody’s posts I always see a boost in my traffic and my comments. It’s the ‘I scratch your back, you scratch mine’ kind of effect. I’ll leave a picture of the chats below!
Now I don’t have a separate blog facebook page and in fact, none of my friends on facebook even know that I have a blog but I still make use of the Facebook platform for promoting content and participating in threads. Now threads for anyone who doesn’t know are basically a chain of people who all commit to whatever the thread is about, for example, in a blog comment thread, you post your link and then comment on the five above you, therefore the five people below you will comment on your blog. They have threads for everything on these groups, Pinterest, Instagram likes, StumbleUpon, Twitter re-tweets, you name it there’s a thread for it. You don’t have to participate in every thread and it may seem a bit like false traffic but the truth is I have found people that I now follow on these threads, and so I’m sure it works both ways around. My two favourite Facebook blog pages for this are Blogstart which is smaller and more personal, and The Blogging Squad which is a lot bigger but there are more options. These are closed groups so you do have to ask to join but everyone is accepted, even complete beginners.
I had never heard of this before until I read a post by Anna Nuttall about how she boosts her own traffic. I immediately created an account, got to grips with the site and started Stumbling. StumbleUpon is basically a place to add your blog post links to and when users ‘stumble’ a random page is generated based on the interests that they sign up with. So for instance, if you post about food then you would put your post in the ‘Food’ category and then tag it with food based words such as ‘foodie, breakfast, fine dining’ and then you let stumble do the rest. The first Stumble link that I uploaded from my blog I also combined with a StumbleUpon thread, so 20 people added my stumble to their likes, and that day I received over 250 hits from StumbleUpon for that post. I’ll be doing an update on this as it’s still relatively new to me but from what I’ve seen so far it can be very effective.
Get your content out there!
So you’ve published a post, now is the time to promote it! Share it to Twitter and use tags and hashtags that will get it re-tweeted. I use @Bloggerstribe @Bloggerssparkle and #GRLPOWR on every one of my promotion tweets. Don’t stop there, share a photo on Instagram, have your blog link in your bio and direct people to it. If you have Pinterest, Pin some of your images to a board, make sure to put a link to your post in the description. Do this for all of your social media accounts don’t forget Google + and StumbleUpon. Finally, create a BlogLovin account to have your content automatically uploaded to BlogLovin! By doing this you are maximising your potential audience, at first when you have few followers it will be a little slow, but it’s a snowball effect so hang in there and have patience.
I think perhaps the most simple way to increase your traffic and also your following is to engage with other bloggers. Like their posts, comment on their content, make an effort. Blogging is time-consuming and generating an organic following and increased traffic won’t come by magic, set aside a few hours a day to participate in threads, have a chat with fellow bloggers and stay up to date with the community and don’t forget to show your personality, people want to see the real you.
And remember Rome wasn’t built in a day.